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Design Manager · Creative Director · Since 2018

I Design. I Solve. Visually.

Graphic designer with 7+ years turning complex ideas into clear, strategic visual pieces — for brands like Diageo, Marriott & Mambu.

Diseño digital · Print · Presentaciones · Identidad

7+ Years
Experience
3 Roles at
SQRM
Problems
Solved

Projects

Design that moves before words do.

Thought Leadership cover
01

Brochure · Print & Digital

Thought Leadership
Accelerator
Program

Sales material for BrandMe Up — a 7-month program for senior executives who want to master their digital presence and become industry leaders in LATAM.

Brochure Editorial Design B2B Square Root Mktg
2Innovate website
2Innovate · Web Redesign
Landing page
Frame Banking · Landing
02

Web Design · UI

Web
Design
& UI

Two web projects — the full corporate redesign of 2Innovate and the Frame Banking landing page. Visual architecture, content hierarchy and user experience built from scratch for the fintech sector in LATAM.

Web Design UI / UX Landing Page Fintech

← Click each screen to preview

Print materials collage
03

Print · Physical Materials

Print &
Physical
Materials

Brochures, event flyers, stand materials and printed corporate pieces for Square Root Marketing and Frame Banking. Design you can feel, touch and that represents.

Print Design Event Materials Corporate LATAM · Miami
Innovation Espresso Tour
04

Digital Design · Campaign

Innovation
Espresso
Tour 2024

Visual campaign for the most important payments and financial innovation event in LATAM. Digital pieces designed to generate urgency, presence and conversion on social media.

Digital Design Social Media Fintech Event 2Innovate

In Motion

Design that moves
and moves people.

Design doesn't end in the static. I also build moving pieces — animations, corporate videos and audiovisual content that communicates with the same intention and precision as any printed or digital piece.

After Effects Premiere Pro Photoshop

A designer who solves
not just one who makes things pretty.

Desde 2018 creando piezas visuales para industrias exigentes: hospitality, fintech, telecomunicaciones y beverages. Pasé de Graphic Designer a Creative Director a Design Manager — porque no solo ejecuto, dirijo, estrategio y entrego.

Functional · Elegant · Minimalist. But above all — I design to solve.

DiageoPremium Beverages
Marriott BonvoyHospitality
MambuFintech / SaaS
2InnovateTechnology
BackbaseDigital Banking

2023 — 2025

Design Manager

SQRM · Bogotá

Dirección estratégica de proyectos creativos, coordinación de equipos de diseño y supervisión de campañas para marcas internacionales.

2022 — 2023

Creative Director

SQRM · Bogotá

Liderazgo del departamento creativo, conceptualización de campañas B2B y gestión del equipo de diseño en proyectos de alto nivel para LATAM.

2018 — 2022

Graphic Designer

SQRM · Bogotá

Piezas visuales, brochures, presentaciones corporativas e identidades visuales para sectores de hospitality, fintech y telecomunicaciones.

2018 — Presente

Freelance Designer

Independiente

Presentaciones, carruseles, piezas gráficas y materiales corporativos para clientes en LATAM y USA.

Services

01

Digital Design

Piezas para redes sociales, carruseles y contenido visual estratégico que conecta, comunica y convierte.

PhotoshopIllustratorFigma
02

Print & Editorial

Brochures y materiales impresos con criterio editorial. El diseño que se siente, se toca y representa.

InDesignIllustratorPhotoshop
03

Presentations

Pitch decks ejecutivos que venden y convencen. Cada slide tiene un propósito. Nada está de adorno.

PowerPointFigmaAfter Effects
04

Brand Identity

Sistemas de identidad visual cohesivos — logos, guías de marca y todo lo que una empresa necesita.

IllustratorFigmaIA Tools

Available for full-time & freelance

Let's
Build
Something.

If you need a designer who understands business, delivers on time and makes your brand look the way it deserves — let's talk.

aranda.felipe@hotmail.com Full Portfolio ↗